All Case Studies

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Making a corporate event feel like TV

Client: Sledge and O2

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Recruitment copy for one of the world's largest employers

Client: McDonald's 

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A brochure that stepped in for a salesman

Client: NatWest

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Sales emails and a microsite to relaunch a much-loved classic

Client: Land Rover

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Writing a newsletter for a telecoms giant

Client: Vodafone

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No-nonsense speechwriting for a CEO

Client: Anglo American 

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A fashion strapline with longevity

Client: Boden 

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How to galvanise volunteers to fundraising action

Client: Genetic Disorder UK

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Blogging for an Oscar-nominated director

Client: A mystery Oscar-nominated director

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Training in-house writers in a new TOV

Client: P&O cruises

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A distinctive corporate tone of voice for internal communications

Client: AstraZeneca

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Speechwriting for a big pharma conference

Client: Boehringer Ingelheim

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Attracting top graduates through compelling web copy

Client: Accenture

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Sales emails for an alternative finance workshop

Client: Intelligent Partnership

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A brand campaign that increased applications by over 100%

Client: Imperial Business School

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Capturing a new TOV for a sales brochure = record sales

Client: Planet Cruise

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A cultural change campaign to cut through the noise

Client: Network Rail 

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Instilling authenticity through web copy

Client: Café Plum 

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Brand guidelines that truly set the tone

Client: Credit Suisse 

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Can direct mail still turn one-time customers into loyal users? 

Client: P&O Cruises

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Naming for a new B2B product

Client: Swiss Re

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Lifting bid-conversion rates through in-house training

Client: Overbury

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An annual report to dispel misconceptions

Client: The Royal British Legion

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Scriptwriting for animation

Client: Novartis Pharmaceuticals

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Creating a new tone of voice in the finance sector

Client: Investec

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Sales brochure to attract first time buyers

Client: P&O Cruises

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Gordon Brown, Barnaby Benson Copywriting

Persuasive writing for the (then) Prime Minister

Client: Learning & Skills Council

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Strapline and positioning statements for the IoD

Client: IoD

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A corporate conference for superheroes

Client: Novartis Pharmaceuticals

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An easy-to-adopt tone of voice guideline

Client: Xansa

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Making waves with web copy

Client: IGSS

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Web copy worthy of Google's first page

Client: HPLP

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Naming, strapline and web copy for Flock

Client: Flock

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Brochure writing  to sell partnerships

Client: Shell

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Conference animation scripts

Client: Unilever

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A CSR report that builds credentials

Client: Coca-Cola Enterprises

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Product copy for a major retailer

Client: Next

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Fine tuning Rolls-Royce's Tone of Voice

Client: Rolls-Royce

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Video scripts that capture moments of discovery

Client: Eurostar

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An annual report for 100 years of remembrance

Client: The Royal British Legion

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Street theatre for an annual Managers' Conference

Client: O2

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A new Tone of Voice for an architectural practice

Client: Bennetts Associates

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Campaign concept for national newspaper insert

Client: Boden

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Recruitment annual report with a narrative of progress

Client: Impellam Group

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A B2B newsletter for a multinational media company

Client: Kantar Media

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Bringing a conference theme to life through a handout

Client: Boehringer Ingelheim

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Scripting a showreel for an events agency

Client: Brands At Work

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Changing perceptions using the annual report

Client: De La Rue

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Encouraging alumni loyalty through professional insights

Client: Freshfields

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An honest CSR report for the UK's largest property development company

Client: Land Securities

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Training in quality communications for a leading business school

Client: INSEAD

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Helping recruiters write the perfect ‘first approach’ InMail

Client: G-Research

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Webcopy for luxury sicilian guesthouse,

Web copy for a luxury Sicilian guesthouse

Client: Baglio Giammaccaro

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A 10,000 word parable for a major bank 

Client: sorry, we can't say who

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Video scripting to reinvigorate sales (feat. The Beatles)

Client: Novartis Pharmaceuticals 

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A gripping annual report for a major player

Client: QinetiQ 

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BNP Paribas, Barnaby Benson Copywriting.

A corporate brochure for a diverse audience

Client: BNP Paribas 

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An annual report for Russia's biggest search engine

Client: Mail.ru

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Scriptwriting for an internal restructure

Client: Novartis Pharmaceuticals

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A corporate brochure for an international bank

Client: Anonymous

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Brochure writing to launch a new brand identity

Client: University  College London

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Creating a script for Rob Brydon

Client: O2

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Tone of voice for P&O Cruises

Client: P&O Cruises

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A mission-critical video script for a pharma giant

Client: Novartis Pharmaceuticals

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Web copy for a global recruitment firm

Client: SThree

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Helping a client win Agency of the Year

Client: Brands at Work

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An information video script for Future Cities Catapult

Client: Future Cities Catapult

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Latest Thinking

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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