top of page

All Case Studies

Making a corporate event feel like TV

Client: Sledge and O2

256-256-cb6ff8c39037aa3a3df326c46bc63290

Recruitment copy for one of the world's largest employers

Client: McDonald's

A brochure that stepped in for a salesman

Client: NatWest

Sales emails and a microsite to relaunch a much-loved classic

Client: Land Rover

Writing a newsletter for a telecoms giant

Client: Vodafone

AngloAmerican small, Barnaby Benson Copy

No-nonsense speechwriting for a CEO

Client: Anglo American

A fashion strapline with longevity

Client: Boden

How to galvanise volunteers to fundraising action

Client: Genetic Disorder UK

oscar_stock_640.0.0.jpg

Blogging for an Oscar-nominated director

Client: A mystery Oscar-nominated director

P&O.jpg

Training in-house writers in a new TOV

Client: P&O cruises

https___i.forbesimg.com_media_lists_comp

A distinctive corporate tone of voice for internal communications

Client: AstraZeneca

Speechwriting for a big pharma conference

Client: Boehringer Ingelheim

Attracting top graduates through compelling web copy

Client: Accenture

Intelligent partnership.png

Sales emails for an alternative finance workshop

Client: Intelligent Partnership

A brand campaign that increased applications by over 100%

Client: Imperial Business School

Capturing a new TOV for a sales brochure = record sales

Client: Planet Cruise

A cultural change campaign to cut through the noise

Client: Network Rail

Instilling authenticity through web copy

Client: Café Plum

Brand guidelines that truly set the tone

Client: Credit Suisse

P N O square.png

Can direct mail still turn one-time customers into loyal users?

Client: P&O Cruises

CorpSupporter_SWiss Re (002).jpg

Naming for a new B2B product

Client: Swiss Re

Lifting bid-conversion rates through in-house training

Client: Overbury

1200px-Royal_British_Legion_Logo.svg.png

An annual report to dispel misconceptions

Client: The Royal British Legion

Scriptwriting for animation

Client: Novartis Pharmaceuticals

Creating a new tone of voice in the finance sector

Client: Investec

P N O square.png

Sales brochure to attract first time buyers

Client: P&O Cruises

Gordon Brown, Barnaby Benson Copywriting

Persuasive writing for the (then) Prime Minister

Client: Learning & Skills Council

IoDLogo(2015).jpg

Strapline and positioning statements for the IoD

Client: IoD

A corporate conference for superheroes

Client: Novartis Pharmaceuticals

An easy-to-adopt tone of voice guideline

Client: Xansa

Making waves with web copy

Client: IGSS

Web copy worthy of Google's first page

Client: HPLP

Screenshot 2019-12-16 at 16.56.38.png

Naming, strapline and web copy for Flock

Client: Flock

Brochure writing to sell partnerships

Client: Shell

Conference animation scripts

Client: Unilever

A CSR report that builds credentials

Client: Coca-Cola Enterprises

Product copy for a major retailer

Client: Next

Fine tuning Rolls-Royce's Tone of Voice

Client: Rolls-Royce

Eurostar Barnaby Benson Copywriting.jpg

Video scripts that capture moments of discovery

Client: Eurostar

1200px-Royal_British_Legion_Logo.svg.png

An annual report for 100 years of remembrance

Client: The Royal British Legion

Street theatre for an annual Managers' Conference

Client: O2

A new Tone of Voice for an architectural practice

Client: Bennetts Associates

Campaign concept for national newspaper insert

Client: Boden

Recruitment annual report with a narrative of progress

Client: Impellam Group

A B2B newsletter for a multinational media company

Client: Kantar Media

Screenshot 2019-05-22 at 09.30.38.png

Bringing a conference theme to life through a handout

Client: Boehringer Ingelheim

Scripting a showreel for an events agency

Client: Brands At Work

Changing perceptions using the annual report

Client: De La Rue

Encouraging alumni loyalty through professional insights

Client: Freshfields

Land securities.png

An honest CSR report for the UK's largest property development company

Client: Land Securities

Training in quality communications for a leading business school

Client: INSEAD

Helping recruiters write the perfect ‘first approach’ InMail

Client: G-Research

Webcopy for luxury sicilian guesthouse,

Web copy for a luxury Sicilian guesthouse

Client: Baglio Giammaccaro

Major Bank, Barnaby Benson Copywriting.j

A 10,000 word parable for a major bank

Client: sorry, we can't say who

Video scripting to reinvigorate sales (feat. The Beatles)

Client: Novartis Pharmaceuticals

QinetiQ small, Barnaby Benson Copywritin

A gripping annual report for a major player

Client: QinetiQ

BNP Paribas, Barnaby Benson Copywriting.

A corporate brochure for a diverse audience

Client: BNP Paribas

Mail.ru.png

An annual report for Russia's biggest search engine

Client: Mail.ru

Scriptwriting for an internal restructure

Client: Novartis Pharmaceuticals

Anonymous bank.png

A corporate brochure for an international bank

Client: Anonymous

Brochure writing to launch a new brand identity

Client: University College London

Creating a script for Rob Brydon

Client: O2

P N O square.png

Tone of voice for P&O Cruises

Client: P&O Cruises

A mission-critical video script for a pharma giant

Client: Novartis Pharmaceuticals

Web copy for a global recruitment firm

Client: SThree

Helping a client win Agency of the Year

Client: Brands at Work

An information video script for Future Cities Catapult

Client: Future Cities Catapult

Latest Thinking

Widget Didn’t Load

Check your internet and refresh this page.

If that doesn’t work, contact us.

bottom of page