Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation in tone of voice.  Want to find the right words to make your point? Get in touch with us.; we can help.

Barnaby Benson Ltd, Copywriting Agency, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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All Case Studies

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Client: Sledge and O2

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Making a corporate event feel like TV

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Client: McDonald's 

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Recruitment copy for one of the world's largest employers

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Client: NatWest

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A brochure that stepped in for a salesman

Client: Land Rover

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Sales emails and a microsite to relaunch a much-loved classic

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Client: Vodafone

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Writing a newsletter for a telecoms giant

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Client: Anglo American 

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No-nonsense speechwriting for a CEO

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Client: Boden 

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A fashion strapline with longevity

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Client: Genetic Disorder UK

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How to galvanise volunteers to fundraising action

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Client: A mystery Oscar-nominated director

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Blogging for an Oscar-nominated director

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Client: P&O cruises

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Training in-house writers in a new TOV

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Client: AstraZeneca

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A distinctive corporate tone of voice for internal communications

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Client: Boehringer Ingelheim

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Speechwriting for a big pharma conference

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Client: Accenture

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Attracting top graduates through compelling web copy

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Client: Intelligent Partnership

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Sales emails for an alternative finance workshop

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Client: Imperial Business School

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A brand campaign that increased applications by over 100%

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Client: Planet Cruise

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Capturing a new TOV for a sales brochure = record sales

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Client: Network Rail 

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A cultural change campaign to cut through the noise

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Client: Café Plum 

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Instilling authenticity through web copy

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Client: Credit Suisse 

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Brand guidelines that truly set the tone

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Client: P&O Cruises

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Can direct mail still turn one-time customers into loyal users? 

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Client: Swiss Re

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Naming for a new B2B product

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Client: Overbury

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Lifting bid-conversion rates through in-house training

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Client: The Royal British Legion

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An annual report to dispel misconceptions

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Client: Novartis Pharmaceuticals

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Scriptwriting for animation

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Client: Investec

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Creating a new tone of voice in the finance sector

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Client: P&O Cruises

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Sales brochure to attract first time buyers

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Client: Learning & Skills Council

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Persuasive writing for the (then) Prime Minister

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Client: IoD

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Strapline and positioning statements for the IoD

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Client: Novartis Pharmaceuticals

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A corporate conference for superheroes

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Client: Xansa

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An easy-to-adopt tone of voice guideline

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Client: IGSS

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Making waves with web copy

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Client: HPLP

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Web copy worthy of Google's first page

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Client: Flock

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Naming, strapline and web copy for Flock

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Client: Shell

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Brochure writing  to sell partnerships

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Client: Unilever

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Conference animation scripts

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Client: Coca-Cola Enterprises

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A CSR report that builds credentials

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Client: Next

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Product copy for a major retailer

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Client: Rolls-Royce

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Fine tuning Rolls-Royce's Tone of Voice

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Client: Eurostar

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Video scripts that capture moments of discovery

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Client: The Royal British Legion

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An annual report for 100 years of remembrance

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Client: O2

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Street theatre for an annual Managers' Conference

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Client: Bennetts Associates

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A new Tone of Voice for an architectural practice

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Client: Boden

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Campaign concept for national newspaper insert

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Client: Impellam Group

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Recruitment annual report with a narrative of progress

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Client: Kantar Media

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A B2B newsletter for a multinational media company

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Client: Boehringer Ingelheim

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Bringing a conference theme to life through a handout

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Client: Brands At Work

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Scripting a showreel for an events agency

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Client: De La Rue

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Changing perceptions using the annual report

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Client: Freshfields

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Encouraging alumni loyalty through professional insights

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Client: Land Securities

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An honest CSR report for the UK's largest property development company

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Client: INSEAD

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Training in quality communications for a leading business school

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Client: G-Research

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Helping recruiters write the perfect ‘first approach’ InMail

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Client: Baglio Giammaccaro

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Web copy for a luxury Sicilian guesthouse

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Client: sorry, we can't say who

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A 10,000 word parable for a major bank 

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Client: Novartis Pharmaceuticals 

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Video scripting to reinvigorate sales (feat. The Beatles)

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Client: QinetiQ 

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A gripping annual report for a major player

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Client: BNP Paribas 

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A corporate brochure for a diverse audience

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Client: Mail.ru

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An annual report for Russia's biggest search engine

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Client: Novartis Pharmaceuticals

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Scriptwriting for an internal restructure

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Client: Anonymous

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A corporate brochure for an international bank

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Client: University  College London

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Brochure writing to launch a new brand identity

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Client: O2

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Creating a script for Rob Brydon

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Client: P&O Cruises

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Tone of voice for P&O Cruises

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Client: Novartis Pharmaceuticals

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A mission-critical video script for a pharma giant

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Client: SThree

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Web copy for a global recruitment firm

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Client: Brands at Work

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Helping a client win Agency of the Year

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Client: Future Cities Catapult

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An information video script for Future Cities Catapult

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