CSR report for a big name
How can a drink help build a more sustainable tomorrow?
The client
Coca-Cola Enterprises
The challenge
With 17 manufacturing facilities in Western Europe producing 11 billion bottles and cans per year, Coca-Cola has to have spotless CSR credentials. It was our job to capture them and present them clearly to demonstrate a responsible corporate citizen. With a diverse and international audience, the copy needed to be simple and jargon-free. Collateral included a website, brochure and series of leaflets.
The solution
The design came first and drafted text that made it shine. On the website and in the leaflet, we turned key messages into soundbites and prose into bullet points. Tonally, we aimed for positive, can-do.
The writing
At Coca-Cola Enterprises we are focused on delivering. It's core to who we are as a bottler. If we say we're going to do something, we do it!
The results
Approved copy and a very happy agency and client.
The credits
Copywriting agency: Barnaby Benson Copywriting London
Copywriter: Barnaby Benson
Agency: MSL Group (previously SAS London)
Client: Coca-Cola Enterprises
