CSR report for a big name

How can a drink help build a more sustainable tomorrow?

The client

Coca-Cola Enterprises

The challenge

With 17 manufacturing facilities in Western Europe producing 11 billion bottles and cans per year, Coca-Cola has to have spotless CSR credentials. It was our job to capture them and present them clearly to demonstrate a responsible corporate citizen. With a diverse and international audience, the copy needed to be simple and jargon-free. Collateral included a website, brochure and series of leaflets.

The solution

The design came first and drafted text that made it shine. On the website and in the leaflet, we turned key messages into soundbites and prose into bullet points. Tonally, we aimed for positive, can-do.

The writing

At Coca-Cola Enterprises we are focused on delivering. It's core to who we are as a bottler. If we say we're going to do something, we do it!


The results

Approved copy and a very happy agency and client.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Barnaby Benson

Agency: MSL Group (previously SAS London)

Client: Coca-Cola Enterprises

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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