An honest CSR report for the UK's largest property development company
Drawing out the business benefits of operating sustainably
We need to address the company’s impact communities, the environment and customers. So we helped devise the structure of the CSR report, then write it.
We structured the brochure around Land Securities’ positive impacts: sustainable business, stronger communities and better environments. We adopted an open and discursive tone throughout and complemented it with tangible examples. Overall, we were honest about the challenges of running the UK’s largest property development company in a sustainable way.
‘Sustainable business is good business. Build a shopping centre that meets local needs and the community will support it, making it a more valuable asset. Ensure your buildings are environmentally efficient through cost-effective measures and you will increase their appeal and future-proof them against new regulations. Provide a motivating, meritocratic and vibrant working environment and you will attract and retain the brightest talent.’
Both client and agency see it as a major step forward on the previous year's report.
Copywriting agency: Barnaby Benson Copywriting London
Copywriter: Barnaby Benson
Agency: MSL UK (was SAS London)
Client: Land Securities