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An honest CSR report for the UK's largest property development company

Drawing out the business benefits of operating sustainably

CSR report property development
The client

Land Securities 

The challenge

We need to address the company’s impact communities, the environment and customers. So we helped devise the structure of the CSR report, then write it.

The solution

We structured the brochure around Land Securities’ positive impacts: sustainable business, stronger communities and better environments. We adopted an open and discursive tone throughout and complemented it with tangible examples. Overall, we were honest about the challenges of running the UK’s largest property development company in a sustainable way.

The writing

‘Sustainable business is good business. Build a shopping centre that meets local needs and the community will support it, making it a more valuable asset. Ensure your buildings are environmentally efficient through cost-effective measures and you will increase their appeal and future-proof them against new regulations. Provide a motivating, meritocratic and vibrant working environment and you will attract and retain the brightest talent.’


The results

Both client and agency see it as a major step forward on the previous year's report.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Barnaby Benson

Agency: MSL UK (was SAS London)

Client: Land Securities

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