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Web copy worthy of Google’s first page
Developing online SEO content for a law firm
As a law firm specialising in housing, HPLP generate a lot of business through their company website. Therefore, they wanted to develop their online content while maintaining a high position in the Google rankings. We had to discover what sets HPLP apart from its competitors and communicate this difference while striking a balance between readability and hitting optimised keywords.
We sat down with the HPLP top dogs to deduce the company’s key selling points. We then communicated this difference in easy to read but copy-heavy website pages. The length satisfied the Google algorithms while the readability and engaging style appealed to potential customers.
‘Why Choose HPLP?’
‘Our advice is not only practical, we are also commercially aware. For each new case, whichever side our solicitors act for, we address the most important issues: either maximising a landlord's assets or getting the tenant the best possible deal.’
Years on from this job, HPLP remain on the lucrative first page for ‘housing law firm’ and other key searches.
Copywriting agency: Barnaby Benson Copywriting London
Copywriter: Barnaby Benson
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