Web copy worthy of Google’s first page

Developing online SEO content for a law firm

The client

HPLP

The challenge

As a law firm specialising in housing, HPLP generate a lot of business through their company website. Therefore, they wanted to develop their online content while maintaining a high position in the Google rankings. We had to discover what sets HPLP apart from its competitors and communicate this difference while striking a balance between readability and hitting optimised keywords.


The solution

We sat down with the HPLP top dogs to deduce the company’s key selling points. We then communicated this difference in easy to read but copy-heavy website pages. The length satisfied the Google algorithms while the readability and engaging style appealed to potential customers.

The writing

‘Why Choose HPLP?’

 

‘Our advice is not only practical, we are also commercially aware. For each new case, whichever side our solicitors act for, we address the most important issues: either maximising a landlord's assets or getting the tenant the best possible deal.’

 

The results

Years on from this job, HPLP remain on the lucrative first page for ‘housing law firm’ and other key searches. 

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Barnaby Benson

Client: HPLP

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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