A fresh Tone Of Voice for a major brand

Can you develop a tone of voice that is authoritative yet relatable?

The client

P&O Cruises

The challenge

P&O Cruises were after a tone of voice that's 'authoritative' yet 'welcoming and approachable'. Not an easy balance to strike!

The solution

We sat down with the client and got to the core of their brand personality. We then developed some general direction on how to write, plus plenty of easy-to-follow language tips to help them nail this unique tone of voice.

The writing

"Conveying attainable luxury with elegant phrasing.

Don't be afraid to describe things fully. For example:

'On a P&O Cruises holiday we not only show you the world, we give you the opportunity to touch it, the chance to taste it and, perhaps most importantly, the time to savour it.'"


The results

P&O was delighted with our guidelines and invited us to train them in with their in-house team. We've since worked together closely on a number of projects.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Brand agency: Brand Environment

Copywriter: Barnaby Benson

Client: P&O Cruises

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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