Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us; we can help.

Barnaby Benson Ltd, Copywriting Agency, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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A corporate conference for superheroes

Comic book style content for a memorable occasion

The client

Novartis Pharmaceuticals 

The challenge

Done right, corporate conferences are the ideal stage for strengthening team morale. With this in mind, the Novartis 2014 Team Conference adopted the theme, ‘Everyday Heroes’, and focused on celebrating their employees’ achievements throughout the previous year. Our job was to bring it to life throughout the conference literature.

The solution

The various triumphs of Novartis’ people provided some rich content. We took this material, gave it a tongue-in-cheek superhero spin and ZAP! their deeds sounded even more heroic. By writing everything - from posters to menus, quizzes to horoscopes - in an irreverent, comic book style we elevated the theme, making the conference memorable, entertaining and morale-boosting.

The writing

“Batman has Gotham City. Aquaman has loads of water. And Michelle van der Valt has London’s Charing Cross Hospital.”


The results

Happy agency, happy client and very happy conference goers. KAPOW!!

The credits

Copywriting agency: Barnaby Benson Copywriting London

Brand agency: Brands at Work

Copywriters: Joseph Richardson and Sam O'Flaherty

Client: Novartis Pharmaceuticals 

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