A corporate conference for superheroes
Comic book style content for a memorable occasion
Done right, corporate conferences are the ideal stage for strengthening team morale. With this in mind, the Novartis 2014 Team Conference adopted the theme, ‘Everyday Heroes’, and focused on celebrating their employees’ achievements throughout the previous year. Our job was to bring it to life throughout the conference literature.
The various triumphs of Novartis’ people provided some rich content. We took this material, gave it a tongue-in-cheek superhero spin and ZAP! their deeds sounded even more heroic. By writing everything - from posters to menus, quizzes to horoscopes - in an irreverent, comic book style we elevated the theme, making the conference memorable, entertaining and morale-boosting.
“Batman has Gotham City. Aquaman has loads of water. And Michelle van der Valt has London’s Charing Cross Hospital.”
Happy agency, happy client and very happy conference goers. KAPOW!!
Copywriting agency: Barnaby Benson Copywriting London
Brand agency: Brands at Work
Copywriters: Joseph Richardson and Sam O'Flaherty
Client: Novartis Pharmaceuticals