Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us; we can help.

Barnaby Benson Ltd, Copywriting Agency, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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Scriptwriting for animation

Making 'astronomical' figures accessible to viewers

The client

Novartis Pharmaceuticals 

The challenge

Novartis Animal Health asked us to write the script for a short animation for the start of their national conference. It needed to instil a sense of pride among employees about the huge number of animals their efforts have helped. And it needed to do so on an exceptionally lean budget.

The solution

The video couldn’t rely on fancy graphics or jazzy music. It’s success hinged on the writing. This meant avoiding simply listing last year’s achievements and instead working in some narrative to make the large numbers accessible. For instance, we pointed out that if you stacked the six million tablets Novartis had dispensed that year, they would reach into space – twice.


The results

See for yourself.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Brand agency: Brands at Work

Copywriter: Barnaby Benson

Client: Novartis

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