Recruitment annual report with a narrative of progress
Internal messaging coaxed into coherent prose
The client
Impellam Group
The challenge
Listed and thriving on AIM, Impellam Group had become the second largest staffing business in the UK and 12th worldwide. Never having used external writers before, the company asked us to write a clear, professional annual report which reflected this standing.
The solution
We established the overarching theme of progress in the report title (People. Trust. Progress) and referred back to it throughout. This lent the report a more coherent narrative. We also acted as a sounding board. Internal messaging and recruitment jargon was coaxed into compelling prose while business decisions were unpacked to reveal the insights and expertise which underpinned them.
The writing
“It has been an important year for Impellam. We have worked hard to embed the Group strategy I set out earlier in the year and we have made significant progress which I will detail later in my review.”
Check out the whole report here.
The results
A happy client with good feedback from the investment community.
The credits
Copywriting agency: Barnaby Benson Copywriting London
Copywriters: Barnaby Benson, Joseph Richardson, Sam O’Flaherty
Client: Impellam Group
