Recruitment annual report with a narrative of progress

Internal messaging coaxed into coherent prose

The client

Impellam Group

The challenge

Listed and thriving on AIM, Impellam Group had become the second largest staffing business in the UK and 12th worldwide. Never having used external writers before, the company asked us to write a clear, professional annual report which reflected this standing.

The solution

We established the overarching theme of progress in the report title (People. Trust. Progress) and referred back to it throughout. This lent the report a more coherent narrative. We also acted as a sounding board. Internal messaging and recruitment jargon was coaxed into compelling prose while business decisions were unpacked to reveal the insights and expertise which underpinned them.

The writing

“It has been an important year for Impellam. We have worked hard to embed the Group strategy I set out earlier in the year and we have made significant progress which I will detail later in my review.”

Check out the whole report here.


The results

A happy client with good feedback from the investment community.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriters: Barnaby Benson, Joseph Richardson, Sam O’Flaherty

Client: Impellam Group

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

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