Creating a script for a corporate awards evening

The client

O2

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The challenge

Can a corporate awards ceremony really be as entertaining as a TV comedy show? Telefonica UK (O2) asked us to write the host’s script for their annual awards evening, and it was to be hosted by the one and only Rob Brydon. Our job was to make sure we used his talents to the full.

The solution

After YouTubing numerous episodes of ‘Would I Lie to You?’ we penned our script in Brydon’s trademark style. That’s half self-deprecating, half-braggart and very knowing. We poked fun at O2’s good-natured CEO, the event and at the Welshman himself. We also devised witty links between awards. All this added a fresh sense of fun to proceedings - in true Brydon style.

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The writing

“Now, you all probably just see me as a plain old actor, stand-up comic, impressionist, quiz show host, compere and surprisingly prolific voiceover artist…but I’m actually a terrific salesman too. Oh yes! I could sell salt to a slug. But alas, only Telefonica UK  employees are eligible for this next special accolade.”

 

The results

The reaction on Twitter was great - see for yourself above!

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The credits

Copywriting agency: Barnaby Benson Copywriting London

Brand agency: Sledge UK

Copywriter: Barnaby Benson

Client: O2