Creating a script for a corporate awards evening
Writing jokes for Rob Brydon? Easy stuff
Can a corporate awards ceremony really be as entertaining as a TV comedy show? Telefonica UK (O2) asked us to write the host’s script for their annual awards evening, and it was to be hosted by the one and only Rob Brydon. Our job was to make sure we used his talents to the full.
After YouTubing numerous episodes of ‘Would I Lie to You?’ we penned our script in Brydon’s trademark style. That’s half self-deprecating, half-braggart and very knowing. We poked fun at O2’s good-natured CEO, the event and at the Welshman himself. We also devised witty links between awards. All this added a fresh sense of fun to proceedings - in true Brydon style.
“Now, you all probably just see me as a plain old actor, stand-up comic, impressionist, quiz show host, compere and surprisingly prolific voiceover artist…but I’m actually a terrific salesman too. Oh yes! I could sell salt to a slug. But alas, only Telefonica UK employees are eligible for this next special accolade.”
The reaction on Twitter was great - see for yourself above!
Copywriting agency: Barnaby Benson Copywriting London
Brand agency: Sledge UK
Copywriter: Barnaby Benson