Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us; we can help.

Barnaby Benson Ltd, Copywriting Agency, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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Creating a script for a corporate awards evening

Writing jokes for Rob Brydon? Easy stuff

The client

O2

The challenge

Can a corporate awards ceremony really be as entertaining as a TV comedy show? Telefonica UK (O2) asked us to write the host’s script for their annual awards evening, and it was to be hosted by the one and only Rob Brydon. Our job was to make sure we used his talents to the full.


The solution

After YouTubing numerous episodes of ‘Would I Lie to You?’ we penned our script in Brydon’s trademark style. That’s half self-deprecating, half-braggart and very knowing. We poked fun at O2’s good-natured CEO, the event and at the Welshman himself. We also devised witty links between awards. All this added a fresh sense of fun to proceedings - in true Brydon style.

The writing

“Now, you all probably just see me as a plain old actor, stand-up comic, impressionist, quiz show host, compere and surprisingly prolific voiceover artist…but I’m actually a terrific salesman too. Oh yes! I could sell salt to a slug. But alas, only Telefonica UK  employees are eligible for this next special accolade.”

 

The results

The reaction on Twitter was great - see for yourself above!

The credits

Copywriting agency: Barnaby Benson Copywriting London

Brand agency: Sledge UK

Copywriter: Barnaby Benson

Client: O2

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