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In-house training for a leading business school

Sometimes you don’t need a copywriter, you need coaching

In-house writing training for INSEAD,
The client


The challenge

When you refer to yourselves as ‘The Business School for the World’, every aspect of your offering needs to be of the highest quality. And that includes your communications. With this in mind, INSEAD’s head in-house writer contacted us for some coaching to help prepare and deliver an upcoming brochure project.  

The solution

Three days of project-based training over the phone focusing on the briefing process, content development, finding the right tone of voice and deciding which messaging would be most persuasive to the audience.

The results

Using the processes we discussed, the writer refined her content plan. This gave her the platform to write a well-received brochure and the skills to take on future projects independently.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Barnaby Benson

Client: INSEAD

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