Copywriting for SMEs and start ups

Small to medium sized brands - and start ups - need a clear positioning so they stand out from their competitors. This positioning has to be compelling to dislodge the hold of more established, bigger players. SMEs also need concepts and headlines that grab the attention on often limited budgets. Each ad or email has to count. Whatever media they have - be it packaging or van sides - has to work hard to establish the brand.  

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Overcoming the budget conundrum

So, SMEs need copywriting services as much - perhaps more than - the large brands and agencies we normally work for. The trouble is, they don’t tend to have large budgets. Our solution is pragmatic. A large part of the cost of writing is in the research and thinking - preparing a brief that provides audience insight, identifies what the communications task is, some initial thoughts on positioning and the key message. Most SME marketers, given the right process to direct their thinking, can do much of that themselves.

 

Do it yourself brand and campaign planning

To help you brief us more efficiently, we provide a copywriting brief you can fill out using the knowledge you have that comes from being close to your prospective customers and understanding your market.  

 

We also offer two courses through The Guardian. These take SMEs and start ups through the same process brand and advertising agencies use to develop creative:

 

How to create and launch a brand

Explains the elements of the brand model and the marketing strategies that successful start ups and SMEs have used to become well-known brands. You’ll have a well-defined brand and a communications campaign plan to get maximum impact from a limited budget.

 

Persuasive writing

Discover how professional copywriters develop the messaging that will convert audiences into customers. A thorough process for thinking through copy, plus plenty of techniques to make your copy attention-grabbing and convincing across the most common media.