Brochure writing to launch a new brand identity

Celebrating the heritage of a leading university

The client

University College London

The challenge

Leading London brand agency, The Partners, created a striking new identity for UCL (University College London). Strongly evocative, it perfectly captured the progressive and visionary spirit of the institution. Our job was to write the first piece of marketing (a sales brochure), in the new tone of voice, bringing it to life.

The solution

We created headlines which presented our messaging in a thought-provoking way and celebrated UCL’s awe-inspiring heritage. The body copy then sold and inspired by blending contemporary benefits with the appeal of the institution's pioneering, famous alumni.

The writing

Inspiration's all part of the package.


“An impressive choice of rooms, beautiful surroundings, a fascinating history – all in the heart of Bloomsbury, close to London’s West End. UCL is the ideal venue for your meeting or event”


The results

A vastly improved brochure and a delighted client.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Brand agency: The Partners

Copywriter: Barnaby Benson

Client: UCL

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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