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Brochure writing to launch a new brand identity

Celebrating the heritage of a leading university

University College London sales brochure,
The client

University College London

The challenge

Leading London brand agency, The Partners, created a striking new identity for UCL (University College London). Strongly evocative, it perfectly captured the progressive and visionary spirit of the institution. Our job was to write the first piece of marketing (a sales brochure), in the new tone of voice, bringing it to life.

The solution

We created headlines which presented our messaging in a thought-provoking way and celebrated UCL’s awe-inspiring heritage. The body copy then sold and inspired by blending contemporary benefits with the appeal of the institution's pioneering, famous alumni.

The writing

Inspiration's all part of the package.


“An impressive choice of rooms, beautiful surroundings, a fascinating history – all in the heart of Bloomsbury, close to London’s West End. UCL is the ideal venue for your meeting or event”


The results

A vastly improved brochure and a delighted client.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Brand agency: The Partners

Copywriter: Barnaby Benson

Client: UCL

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