Brochure writing to launch a new brand identity
Celebrating the heritage of a leading university
The client
University College London
The challenge
Leading London brand agency, The Partners, created a striking new identity for UCL (University College London). Strongly evocative, it perfectly captured the progressive and visionary spirit of the institution. Our job was to write the first piece of marketing (a sales brochure), in the new tone of voice, bringing it to life.
The solution
We created headlines which presented our messaging in a thought-provoking way and celebrated UCL’s awe-inspiring heritage. The body copy then sold and inspired by blending contemporary benefits with the appeal of the institution's pioneering, famous alumni.
The writing
Inspiration's all part of the package.
“An impressive choice of rooms, beautiful surroundings, a fascinating history – all in the heart of Bloomsbury, close to London’s West End. UCL is the ideal venue for your meeting or event”
The results
A vastly improved brochure and a delighted client.
The credits
Copywriting agency: Barnaby Benson Copywriting London
Brand agency: The Partners
Copywriter: Barnaby Benson
Client: UCL
