Scripting a showreel for an events agency
How do you differentiate an events agency with clips of events?
The client
Brands At Work
The challenge
Brands At Work wanted a promotional showreel to showcase their services and excite the interest of potential clients. The problem is, showreels have been just about done to death. We needed to come up with something new, that stood out and would make people sit up and listen.
The solution
Our solution was a video that started like every other showreel - showcasing Brands At Work’s capabilities in the normal fast-paced, upbeat fashion. Suddenly, the film freeze frames - ‘Seen all this before?’ asks the overlaid text. Cue unique benefits specific to Brands At Work splashed in with clips and imagery from their highly interactive events, all building to a grand finish that distinguishes BAW from its competitors.
The results
Brands At Work loved the creative route we went with - and you can see the final results here: https://vimeo.com/313162971
The credits
Copywriting agency: Barnaby Benson Copywriting London
Copywriter: Barnaby Benson and Fraser Coupland
Client: Brands At Work
