Making a corporate event feel like TV

Scripting a shiny floor talent show host and announcer voiceover

The client

Sledge and O2

The challenge

O2 hosted an internal talent competition called “O2’s Got Talent” to find their most gifted staff members. Our events agency client, Sledge, wanted a celebrity presenter to host the show, who could generate excitement and build a supportive environment among the head office employees watching - and the thousands tuned in online. With a tight deadline and on-site support required, it was our job to write a script that captured the presenter’s style and held the show together.

The solution

After watching lots of clips of Rylan Clark-Neal on This Morning and X Factor, and listening to the legendary Alan Dedicoat talk about lottery balls and dancing, we got down to work. We created a script that captured Rylan’s cheeky, chatty and bubbly style. We poked fun at the show’s derivative format, Brexit and of course Rylan himself. We also made sure that the host encouraged the audience to be as complementary towards the amateur acts as possible – after all, it was an internal staff competition! All this teed up a positive atmosphere for those involved and for those watching in the studio and online.

The writing

"As you can see, this is a completely original - and in no way derivative - talent show.


Which is great, cause there’s some rubbish on TV these days isn’t there?!


These celebs who are famous for being famous… I mean…"

The results

The event won a silver Evcom award for Internal Brand Communications and we had one very happy client.

“Thanks so much for all your help on this event, it has gone down brilliantly with O2. It seems everyone is still talking about it! You and Fraser have been a dream team working on this; you nailed Rylan perfectly and have been so accommodating with all the changes! I really can’t thank you both enough, it has been such a pleasure to work with you on this.”

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Barnaby Benson and Fraser Coupland

Agency: Sledge

Client: O2

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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