Web copy for a global recruitment firm

Attracting young and international long-term employees

The client


The challenge

FTSE 250 recruitment company SThree wanted to make long-term appointments - future managers, not just salespeople. We needed to write a global careers website which would attract young, international professionals with the right characteristics to succeed in this industry.

The solution

We produced copy which was both realistic and aspirational and headlines which were brash as well as intelligent and intriguing.

The writing

“The world. Only the ambitious need apply.”


The results

The website pulled in candidates from all over the world and the ads are used as a template across SThree's network.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Joseph Richardson

Client: SThree

Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation for tone of voice.  Want to find the right words to make your point? Get in touch with us: we can help.

Barnaby Benson Copywriting, 211 Norwood Road, London, SE24 9AG 

Tel: 020 8674 3551  Contact Us

© 2020 by Barnaby Benson Ltd

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