Web copy for a global recruitment firm
Attracting young and international long-term employees
FTSE 250 recruitment company SThree wanted to make long-term appointments - future managers, not just salespeople. We needed to write a global careers website which would attract young, international professionals with the right characteristics to succeed in this industry.
We produced copy which was both realistic and aspirational and headlines which were brash as well as intelligent and intriguing.
“The world. Only the ambitious need apply.”
The website pulled in candidates from all over the world and the ads are used as a template across SThree's network.
Copywriting agency: Barnaby Benson Copywriting London
Copywriter: Joseph Richardson