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Web copy for a global recruitment firm

Attracting young and international long-term employees

The client


The challenge

FTSE 250 recruitment company SThree wanted to make long-term appointments - future managers, not just salespeople. We needed to write a global careers website which would attract young, international professionals with the right characteristics to succeed in this industry.

The solution

We produced copy which was both realistic and aspirational and headlines which were brash as well as intelligent and intriguing.

The writing

“The world. Only the ambitious need apply.”


The results

The website pulled in candidates from all over the world and the ads are used as a template across SThree's network.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Joseph Richardson

Client: SThree

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