Why use a copywriting agency?

Copywriting is the communication of a message through written language. But the finished copy you encounter in everyday life is just the final part of a process. A copywriting agency first identifies what exactly a client is trying to achieve, who their target audience is and what they currently think. Next, they help to decide the message that will change the audience’s mind. Then, and only then, do they find the words that will bring that message alive.

Why is good copywriting important?

Does your product or service offer a clearly defined benefit? Are you creating an emotional connection with your audience? Is your brand promise coming through clearly in your communications? Good copywriting achieves all these things. All commercial activity is, to a greater or lesser extent, an attempt to sell a product or service. A copywriting agency provides the words to drive your sales and build your brand.

AI Copywriting Services

Frustrated with the first drafts your team are writing using AI? Our AI copywriting services empower your organisation to get the best from AI-generated writing.

What AI copywriting services can do for you

AI is transforming how organisations create content. Used well, it can dramatically speed up first drafts and spark creative ideas. Used poorly, it floods channels with generic, inconsistent messaging that can undermine your brand.

Staff often struggle to give AI the right context: who the audience is, what the goal of the piece is, and how it needs to sound. Without that, output is hit and miss.

We can design prompts that build in strategic objectives and proven creative techniques. When only human insight will do, we can review copy, editing and refining the team’s copy and prompts to build a library. That embeds best practice into a writing process, saving every writer time in the future.

Whether you need content rewritten, made consistent with your tone-of-voice, or you’re looking to build custom AI tools around your brand’s particular needs, we make sure your communications stay sharp, consistent and persuasive.

Our AI copywriting services

A full-service offer to support comms teams using AI in their workflows.

Audit and optimise your writing processes

Review your current AI-generated and staff-written copy
Identify tone, structure and message weaknesses
Recommend improvements for quality, consistency and effectiveness

Develop your team’s AI writing capabilities

Design channel-specific briefing templates for use with ChatGPT
Train staff in using, writing and refining prompts, and applying tone-of-voice
Coach internal writers on how to collaborate with AI tools more strategically
Build a portfolio of creative writing technique prompts to stimulate ideas
Design and deliver AI writing training to develop confidence and effectiveness

Create custom GPTs and prompt libraries

Build your brand tone, style and messaging considerations into AI
Develop Custom GPTs for different media (emails, content, long-form etc.)
Establish a repeatable, brand-safe process for using generative tools

Provide expert copywriting where AI falls short

Step in to write or rewrite key content
Refine or create tone of voice guidelines so AI writes on-brand
Maintain quality, coherence and brand personality across campaigns
Deliver polished copy that persuades, not just performs

Fixing the big issues with AI-generated writing

Inconsistent tone of voice – we define and apply tone guidelines to AI prompts
Generic, lifeless messaging – we humanise and sharpen AI’s output
Surface-level content – we bring structure, originality and depth
Wasted review time – our prompts generate better writing that needs less editing
Lost confidence in staff-generated content – we upskill internal teams and fill the gaps

What type of copywriting do you need?

Latest features

How to create a distinctive tone of voice

How to get the copy job you really want

How to write product descriptions that sells!

Why Barnaby Benson for AI Copywriting Services

Position, persuade and differentiate
We come from branding and advertising backgrounds. So our AI prompts shape messages so they differentiate and compel in your brand's distinct tone of voice.
Embed the brand and flex the variables
Because we’ve designed tone of voice guides for major brands and their consultancies, we know how to build tone of voice instructions into a prompt. If you need it, we can refine your brand’s tone of voice, finding ways for it to be distinctive to your competitors.
Prompt originality
We get custom GPTs to use the techniques that bring writing and messages alive: using emotion, finding images for ideas, varying sentence length and types – and more. From strategic prompts to headline formulas – we turn craft into code.
Empower your teams to write better copy
From AI training for in-house writers to full prompt libraries and channel-specific GPTs, we can help build resources and processes that will address your AI frustrations and save your teams time now and into the future.
Bring experience of different media channels
Working with clients across finance, pharma, tech and travel, we’ve written everything from SEO content to CEO speeches, annual reports to cross-track tube posters, videos to social media posts and websites. For most types of channel, we know how to prompt best practice writing.
Practical AI writing tools
We run copywriting courses for The Guardian, UAL and industry trade bodies. So we know where writers stumble and how to make AI copywriting tools easy to use.