Street theatre for an annual Managers' Conference
Thinking outside the box for a live event
at their annual Managers’ Conference, O2 wanted their digital and retail sectors to realise they were both essential to the company’s success. The conference agency thought a great way to do that was have a theatre performance at the store manager conference.
we thought street theatre would work better than a formal play. So we wrote and directed three entertaining sketches which would grab the attention of passers by at the crowded conference. The series followed two characters - Miss Digital and Mr Retail - and drew parallels between their relationship and that of O2’s two sectors. We used a light touch on the corporate messaging, allowing the audience to come to their own conclusions.
‘MR RETAIL: I’m going to ask Miss Digital to marry me….
MR RETAIL: tonight!
MR RETAIL (mischievously): Don’t tell her, she doesn’t have a clue!
He wipes his brow.
MR RETAIL: a lifelong commitment…blimey, no wonder I’m nervous! My longest relationship so far is with my mobile network. I need some advice from a man who really knows what he’s doing when it comes to women…
He scans the crowd
MR RETAIL: I picked the wrong conference!
He picks on a man in the audience
MR RETAIL: you’ll have to do'
It was not at all what the client was expecting….but it worked a treat, pulling in audiences and holding their attention to the end.
Copywriting agency: Barnaby Benson Copywriting London
Copywriter: Barnaby Benson