Barnaby Benson Copywriting Agency, UK

Barnaby Benson Ltd is a leading UK copywriting agency. Based in London, we provide copywriting services for many agencies and brands. We offer a wide range of writing services with a strong reputation in tone of voice.  Want to find the right words to make your point? Get in touch with us.; we can help.

Barnaby Benson Ltd, Copywriting Agency, 211 Norwood Road, London, SE24 9AG 

Tel: 033 0122 2114  Contact Us

© 2019 by Barnaby Benson Ltd

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Street theatre for an annual Managers' Conference

Thinking outside the box for a live event 

The client

O2.  

The challenge

at their annual Managers’ Conference, O2 wanted their digital and retail sectors to realise they were both essential to the company’s success. The conference agency thought a great way to do that was have a theatre performance at the store manager conference. 


The solution

we thought street theatre would work better than a formal play. So we wrote and directed three entertaining sketches which would grab the attention of passers by at the crowded conference. The series followed two characters - Miss Digital and Mr Retail - and drew parallels between their relationship and that of O2’s two sectors. We used a light touch on the corporate messaging, allowing the audience to come to their own conclusions.

The writing

MR RETAIL: I’m going to ask Miss Digital to marry me….

Another pause

MR RETAIL: tonight!

MR RETAIL (mischievously): Don’t tell her, she doesn’t have a clue!

He wipes his brow.

MR RETAIL: a lifelong commitment…blimey, no wonder I’m nervous! My longest relationship so far is with my mobile network. I need some advice from a man who really knows what he’s doing when it comes to women…

He scans the crowd

MR RETAIL: I picked the wrong conference!

He picks on a man in the audience

MR RETAIL: you’ll have to do'

The results

 It was not at all what the client was expecting….but it worked a treat, pulling in audiences and holding their attention to the end.

The credits

Copywriting agency: Barnaby Benson Copywriting London

Copywriter: Barnaby Benson

Agency: Sledge

Client: O2

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