How to say sorry in a way that builds trust
Everyone makes mistakes. But it's the way you say sorry that decides if your brand sinks or swims. Learn how to say sorry in a way that
Five brands getting chatty copy right
Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.
Three ways to give your writing a little va va voom
Sometimes, the words just don't come. Or when they do, they aren't quite as wonderful as you need them to be. Here's what to do
B2C vs B2B copywriting: What's the difference?
If you’re in the comms industry, you’re either dealing with B2B or B2C. Some lucky people like us deal with both. But one alphabetical shift
The experts speak: five writing tips from the latest edition of 'The Copy Book'
'The Copy Book' is packed full of useful tips to help you get the best from your writing. Here, you can find five that will help you
