What’s the latest edition of The Copy Book tell us about changes in copywriting?
A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find o
Our five secrets of writing great copy
Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post,
Sw**r*ng - how to do it and why it works
Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s
Five techniques that guarantee great content marketing
Gone are the days of simply packing copy with key search terms. You’ve now got to provide authoritative content to be rewarded by the search
What could GDPR emails possibly teach you about persuasive writing?
Whether it’s the World Cup, final of Wimbledon, or the humble sales email, competition brings out the best in people (unless you play footba
