Is a copywriter the professional fool?
Copywriters challenge their clients in search of clearer, more powerful, more truthful messages.
Product descriptions that'll fill the cart!
How to write product copy for websites
Commissioning tone of voice
Why Personality is the secret to getting a distinctive tone of voice. What to put in your brief to a tone of voice agency. And a few other t
The five steps to make your consumer say 'yes'
Walk your consumers to that coveted sale with these handy steps.
How to improve your writing so that it grabs the audience and keeps them reading
Editing is tough - but like most things in life, there's ways to make it easier. Here are some tips for better editing, from us to you.
