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Copywriting Blog

Keeping readers reading

Keeping readers reading

Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or

Featured Posts

How to create a distinctive tone of voice (yes, one that's actually recognisable)

How to create a distinctive tone of voice (yes, one that's actually recognisable)

How to get the copy job you really want

How to get the copy job you really want

Is a copywriter the professional fool?

Is a copywriter the professional fool?

Product descriptions that'll fill the cart!

Product descriptions that'll fill the cart!

Commissioning tone of voice

Commissioning tone of voice

Keeping readers reading

Keeping readers reading

What can politicians teach us about persuasion?

What can politicians teach us about persuasion?

The five steps to make your consumer say 'yes'

The five steps to make your consumer say 'yes'

How to tap into your audience's emotions

How to tap into your audience's emotions

Three things that win award entries

Three things that win award entries

How to create a distinctive tone of voice (yes, one that's actually recognisable)

How to get the copy job you really want

Is a copywriter the professional fool?

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