Copywriting Blog

How to create a distinctive tone of voice (yes, one that's actually recognisable)

How to get the copy job you really want

Is a copywriter the professional fool?

Product descriptions that'll fill the cart!

Commissioning tone of voice

Keeping readers reading

What can politicians teach us about persuasion?

The five steps to make your consumer say 'yes'

How to tap into your audience's emotions

Three things that win award entries