

Copy that guarantees great meetings
Jeff Bezos, the world’s richest man, insists on unconventional six-page memos for all meetings. In this blog post, we provide you with essen


Spring clean your copy: out with the old, in with the new
The sun’s shining, flowers are blooming, leaves are appearing.... it’s time to spring clean your copywriting – out with the old and in with


2017 marketing trends and what's in store for 2018
2017 was a bewildering, rollercoaster year. But putting aside scandal, cryptocurrency, political chaos and a certain royal engagement, what


Five brands getting social media right - and why
Communicating on social media is about relaxing the brand’s tone for the informal mood of the medium. Marketing on social media is about cre


Coach, don't commission
Well, we recently worked with a large recruiter who wanted to craft the perfect 'first approach' email. That's the one they send