How to create a distinctive tone of voice
Looking to create or update your brand’s tone of voice? Check out our extensive guide to all things tone of voice.
How to get the copy job you really want
What to put in a copywriting approach email / cover note looking for work
Product descriptions that'll fill the cart!
How to write product copy for websites
Commissioning tone of voice
Why Personality is the secret to getting a distinctive tone of voice. What to put in your brief to a tone of voice agency. And a few other t
Keeping readers reading
Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or