Keeping readers reading
Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or
Five brands getting chatty copy right
Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.
When to start (word)playing around
Us copywriters are paid to be smart with language. It's our job to manipulate words, fusing, refining and cross-fertilising meaning to c
Wit: when, where and why
Let’s say what we understand it to be. Wit starts out as surprise and ends as entertainment. It’s the unexpected. It’s turning something old
