Keeping readers reading
Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or
What can politicians teach us about persuasion?
Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.
The five steps to make your consumer say 'yes'
Walk your consumers to that coveted sale with these handy steps.
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
Three things that win award entries
Learn how to give yourself the edge in your next awards entry.