Can screenwriters teach copywriters any tricks?
‘Show don’t tell’ is the ultimate screenwriting mantra. Audiences believe what they see characters do. So if you want to portray a boy’s lov
Sometimes more is more
Twitter is challenging Facebook. And early in 2012, text messaging went ahead of phone calls to become the most popular method of keeping in
Is your annual or CSR report writer a perfect five?
Before you commission an annual or CSR report, take a look at this list of criteria. Does your writer fit the bill?
Discovering ‘your unique how’ - marketing professional services
Like any other company or product, professional services need to differentiate themselves from the competition. But when you’re offering the
Advertising is the art of the concept. Copywriting is the art of words
Ad agencies employ copywriters. But they tend to work alongside a designer in a creative team, focusing on creating ad concepts. Using a...
