Beginning, middle, sell: brand storytelling
“What’s the story?” That’s the first question a producer asks when you pitch a movie. Now brands are following suit. They want to tell tales
Discover the most underrated communications tool of them all
People fall in love with them in childhood and that love can last forever. They're revered as sources of wisdom and great stories. People...
What’s Shakespeare got to do with brand writing?
As someone who likes books, has an English degree and makes a living from writing, I get asked who my favourite authors are a lot. There...
How to win creative pitches
In another life, I spent five years working as a New Business Director for an advertising agency. Omnicom trained me in the dark art of winn
Blogging for business
When approached in the right spirit, blogging can be a low-cost way of engaging with existing and potential customers. Unlike Twitter or Fac
