Going beyond chatty copy
Like an off duty barmaid on her fourth glass of white wine, brands are getting friendlier and friendlier. These days, you can’t skim read an
Making the most of the unexpected
Homepages are slaved over. Ad campaigns are researched and conceived at great expense. And straplines are tweaked to within an inch of their
How to write recruitment copy that actually does the job
Everyone who’s ever applied for a job has no doubt spent a chunk of their time and a slither of their soul wading through a swamp of identik
Wit: when, where and why
Let’s say what we understand it to be. Wit starts out as surprise and ends as entertainment. It’s the unexpected. It’s turning something old
What to look for when hiring a copywriter
Going beyond the portfolio, is there anything else that reveals a copywriter’s ability to do the job? This blog shares some hard-earned...
