How to stop long-scrolling websites looking too samey
Remember the bad old days: inching your way towards a tiny link, hidden away in the corner of your phone’s screen?
Thank heavens for infini
Want a distinctive tone of voice? Introduce some constraints
There is a persistent assumption that in order to be creative, you need as much freedom as possible. In reality, the opposite is often true.
Could robots soon replace copywriters?
Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to New Scientist, it works by trawling through
Take a break from hackneyed travel copy
Where can you go to absolutely guarantee ‘crystal clear water’, ‘friendly locals’ and all manner of ‘breathtaking views’? Somewhere ‘off the
Eight tone of voice myths debunked
A distinctive tone of voice can evoke a brand’s personality in language. It can create emotional appeal and differentiate. So why is the lan