Five brands getting social media right - and why
Communicating on social media is about relaxing the brand’s tone for the informal mood of the medium. Marketing on social media is about cre
When to start (word)playing around
Us copywriters are paid to be smart with language. It's our job to manipulate words, fusing, refining and cross-fertilising meaning to c
The ten commandments of copywriting
Writing copy is an art - but there is method in the madness. Here are ten golden rules all copywriters should follow.
Anglo-Saxon v Latin: why brands have to choose
One of the most striking ways you can alter the tone and meaning of what you write is by varying the use of Anglo-Saxon or Latinate vocabula
How to choose a conference theme that motivates
A conference theme needs to be catchy, and it needs to work well in spoken conversation. To test this, just see if it can be used as noun: “