How to stop long-scrolling websites looking too samey
Remember the bad old days: inching your way towards a tiny link, hidden away in the corner of your phone’s screen?
Thank heavens for infini
Could robots soon replace copywriters?
Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to New Scientist, it works by trawling through
How to move audiences from A to B
I recently had the pressure, sorry, pleasure of giving my first Guardian Masterclass on persuasive copywriting. (Dates for another session t
Take a break from hackneyed travel copy
Where can you go to absolutely guarantee ‘crystal clear water’, ‘friendly locals’ and all manner of ‘breathtaking views’? Somewhere ‘off the
The secret to building trust in brands
What is trust? Trust is a feeling that crystallizes into a belief. It’s deeper than an opinion – and more complex. For brands, it’s far hard
