5 easy ways to become a better writer
If I had a biscuit for every time I removed an unnecessary ‘that’ from a sentence, I’d be the CEO of McVities. This is a writing tic affecti
Messaging first. Grammar second.
Last week, I received an email from my father. The subject line – ‘HAVE YOU SEEN THIS?’ – could mean one of two things. Either a rogue inter
8 tips to getting your emails opened and acted on
A bigger mailing list doesn’t necessarily equal better results. Instead of taking the ‘spray and pray’ approach, concentrate on a smaller nu
How to stop long-scrolling websites looking too samey
Remember the bad old days: inching your way towards a tiny link, hidden away in the corner of your phone’s screen?
Thank heavens for infini
Could robots soon replace copywriters?
Communicate with anyone, based on personality. That’s the promise of Crystal Knows. According to New Scientist, it works by trawling through