8 tips to getting your emails opened and acted on
A bigger mailing list doesn’t necessarily equal better results. Instead of taking the ‘spray and pray’ approach, concentrate on a smaller nu
Why tone of voice should be about the brand - not just writing well
Also known as ‘Warm and friendly’, ‘Approachable’ or ‘Personable’. Guidelines with this brand value encourage you to use accessible, non-cor
Let advertising direct your tone of voice
Let me state two true observations. Then see if you can spot the glaring inconsistency they reveal. 1. Any brand’s advertising campaign is t
The art of writing LinkedIn copy
Though the social media credentials of LinkedIn were much maligned by the Twitterati when they heard how much Microsoft had paid for it, Lin
How to stop long-scrolling websites looking too samey
Remember the bad old days: inching your way towards a tiny link, hidden away in the corner of your phone’s screen?
Thank heavens for infini
