How to make everyone do what you want: the science of pre-suasion
As copywriters, persuasion is what we do and language is how we do it. As an agency, we've helped top brand agencies and companies influ
How to choose a conference theme that motivates
A conference theme needs to be catchy, and it needs to work well in spoken conversation. To test this, just see if it can be used as noun: “
Seven ways to improve any copy brief
You know the feeling. A brief comes in and it just hits the nail on the head. But what exactly makes a brief spot on? Here are seven things
5 easy ways to become a better writer
If I had a biscuit for every time I removed an unnecessary ‘that’ from a sentence, I’d be the CEO of McVities. This is a writing tic affecti
Messaging first. Grammar second.
Last week, I received an email from my father. The subject line – ‘HAVE YOU SEEN THIS?’ – could mean one of two things. Either a rogue inter
