How to say sorry in a way that builds trust
Everyone makes mistakes. But it's the way you say sorry that decides if your brand sinks or swims. Learn how to say sorry in a way that
Five brands getting chatty copy right
Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.
Three ways to give your writing a little va va voom
Sometimes, the words just don't come. Or when they do, they aren't quite as wonderful as you need them to be. Here's what to do
Five brands nailing it on social media
Social media is a great way to reach consumers and build a brand - but it's an art that some have mastered better than others. Here,...
B2C vs B2B writing: Think Fast vs. Think Slow
If you’re in the comms industry, you’re either dealing with B2B or B2C. Some lucky people like us deal with both. But one alphabetical shift