What can politicians teach us about persuasion?
Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.
The five steps to make your consumer say 'yes'
Walk your consumers to that coveted sale with these handy steps.
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
Three things that win award entries
Learn how to give yourself the edge in your next awards entry.
How to improve your writing so that it grabs the audience and keeps them reading
Editing is tough - but like most things in life, there's ways to make it easier. Here are some tips for better editing, from us to you.