The Copywriting Blog

26 Jun 2020

Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or other mood. There's a lot of choice which most writers don't use.

24 Mar 2020

Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.

25 Feb 2020

Walk your consumers to that coveted sale with these handy steps.

7 Jan 2020

Five fast ways to connect with your audience on a sub-conscious level.

5 Nov 2019

Learn how to give yourself the edge in your next awards entry.