Commissioning tone of voice
Why Personality is the secret to getting a distinctive tone of voice. What to put in your brief to a tone of voice agency. And a few other t
Keeping readers reading
Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or
How to improve your writing so that it grabs the audience and keeps them reading
Editing is tough - but like most things in life, there's ways to make it easier. Here are some tips for better editing, from us to you.
Three ways to give your writing a little va va voom
Sometimes, the words just don't come. Or when they do, they aren't quite as wonderful as you need them to be. Here's what to do
Coach, don't commission
Well, we recently worked with a large recruiter who wanted to craft the perfect 'first approach' email. That's the one they send
