Commissioning tone of voice
Why Personality is the secret to getting a distinctive tone of voice. What to put in your brief to a tone of voice agency. And a few other t
Keeping readers reading
Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or
The experts speak: five writing tips from the latest edition of 'The Copy Book'
'The Copy Book' is packed full of useful tips to help you get the best from your writing. Here, you can find five that will help you
Our five secrets of writing great copy
Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post,
Five techniques that guarantee great content marketing
Gone are the days of simply packing copy with key search terms. You’ve now got to provide authoritative content to be rewarded by the search
