Sales Emails

What is a sales email?

 

Any customer facing email designed to encourage a purchase. It’s a form of copywriting that relies heavily on persuasive techniques and, due to its cheap delivery and impressive ROI, it’s an essential tool for any salesperson.

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Why are sales emails important?

 

• Boost sales - the sales email is a great return on investment (according to an e-marketer study, the average ROI is 112%).

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• Measurable - sales emails are tried and tested techniques that produce consistent and highly measurable results.

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Considerations for sales emails

 

• Getting noticed - email represents an efficient and cost-effective method of communicating with a mass audience. However, these days we receive so many emails that many people are likely to ignore the message.

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• Word count - people generally do not take time to read emails in much depth unless they’re from a client. Your copy needs to be short and impactful. Many people are reading emails on their phones now, meaning even less space.

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