Sales Communications > Sales Emails
Sales Emails
What is a sales email?
Any customer facing email designed to encourage a purchase. It’s a form of copywriting that relies heavily on persuasive techniques and, due to its cheap delivery and impressive ROI, it’s an essential tool for any salesperson.
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Why are sales emails important?
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Boost sales - the sales email is a great return on investment (according to an e-marketer study, the average ROI is 112%).
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Measurable - sales emails are tried and tested techniques that produce consistent and highly measurable results.
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Considerations for sales emails
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Getting noticed - email represents an efficient and cost-effective method of communicating with a mass audience. However, these days we receive so many emails that many people are likely to ignore the message.
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Word count - people generally do not take time to read emails in much depth unless they’re from a client. Your copy needs to be short and impactful. Many people are reading emails on their phones now, meaning even less space.
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What is the Barnaby Benson approach to sales emails?
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Experience - email copywriting is built on sales techniques. Identifying hang-ups, dispelling doubt and establishing needs and solutions is our bread and butter.
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Messaging - our agency background means we have a disciplined approach to message development and a clear understanding of your audience.
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Get in touch
‘We are all so happy with it and the campaign to date has been hugely well received.’
Abi Winfield
CRM Executive
Land Rover