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Copywriting for the education sector

Differentiation in the sector is challenging, but key to attracting high calibre students. We write and provide writer training for several leading business schools. Our involvement ranges from to creating campaign concepts for repositioned brands to drafting programme brochures and writing student profiles.



  • Imperial Business School

  • London Business School

  • Warwick Business School

  • UCL

Types of writing

  • Advertising campaign concepts

  • Programme brochures

  • Student profiles

  • Writing coaching

Advantages of using Barnaby Benson in the education sector

  • Strong, clear messaging - we have a thorough message development process that applies the same level of discipline and questioning that goes into an advertising campaign.

  • Brand agency background - having worked with world leading brand agencies, we understand language’s contribution to brand positioning. This might be a rejuvenated tone of voice, a brilliant idea for an advertising campaign or the encapsulation of a brand’s positioning.  

  • Adept with all media - we’re able to grasp the demands and constraints different mediums put on language. Copy that works for an annual report will not work for a brochure – our copy adapts and flourishes. 

  • Creativity and vitality of language - we are keen readers of great books and study their clarity and originality. We aim to keep our language fresh, intense and free of cliche

Benefits of the Barnaby Benson approach

  • Achieve more - good writing engages. It persuades. It motivates. It makes points clearly. It gets the job done.

  • Save time - you could spend hours and never quite capture what you wanted to say. Or you could brief a copywriter.

  • Delight audiences - most business writing is dull. No wonder people ignore it. Stop being boring!!! Break through the clutter! Be noticed!

  • Make money - when writing communicates benefits, it empowers your business. People will understand why your idea, product or service is worth their attention. A good sales letter can generate sale after sale after sale… A persuasive PowerPoint presentation can… You get the idea.

  • Stop worrying - people fret about spelling and making grammatical errors. Let someone else worry about it.

  • Sound right - personality in writing can give you an edge. Maybe your brand is friendly. Or funny. A copywriter can capture that. 

  • Gain perspective – being familiar with your product or service isn’t always a good thing. A pair of fresh eyes can spot what's important for the consumer.

Get in touch

Charity clients

"Barnaby Benson were highly professional, successfully meeting deadlines and providing clear, precise briefs with each proof of the copy, resulting in a clear, impactful marketing publication.


Nicola Roberts

Marketing Director

Imperial College Business School

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