top of page

Copywriting for charities

We have written The Royal British Legion’s annual report for several years, drafted brochures for their events and advised on tone of voice. For Jeans for Genes, we created their advertising campaign theme one year.


Charities, like any brand, must position themselves to stay relevant to the public, their employees, volunteers and regulatory bodies. So all the brand writing and persuasive writing skills we've developed working for brands are relevant.


  • The Royal British Legion

  • Jeans for Genes

  • Shareaction

Types of writing

  • Annual reports

  • Tone of Voice consultancy

  • Programmes and event brochures

  • Persuasive writing training

The Barnaby Benson approach to copywriting for charities

  • Strong, clear messaging - we have a thorough message development process that applies the same level of discipline and questioning that goes into an advertising campaign.

  • Brand agency background - having worked with world leading brand agencies, we understand language’s contribution to brand positioning. This might be a rejuvenated tone of voice, a brilliant idea for an advertising campaign or the encapsulation of a brand’s positioning.  

  • Adept with all media - we’re able to grasp the demands and constraints different mediums put on language. Copy that works for an annual report will not work for a brochure – our copy adapts and flourishes. 

  • Creativity and vitality of language - we are keen readers of great books and study their clarity and originality. We aim to keep our language fresh, intense and free of cliche

Benefits of the Barnaby Benson approach

  • Achieve more - good writing engages. It persuades. It motivates. It makes points clearly. It gets the job done.

  • Save time - you could spend hours and never quite capture what you wanted to say. Or you could brief a copywriter.

  • Delight audiences - most business writing is dull. No wonder people ignore it. Stop being boring!!! Break through the clutter! Be noticed!

  • Make money - when writing communicates benefits, it empowers your business. People will understand why your idea, product or service is worth their attention. A good sales letter can generate sale after sale after sale… A persuasive PowerPoint presentation can… You get the idea.

  • Stop worrying - people fret about spelling and making grammatical errors. Let someone else worry about it.

  • Sound right - personality in writing can give you an edge. Maybe your brand is friendly. Or funny. A copywriter can capture that. 

  • Gain perspective – being familiar with your product or service isn’t always a good thing. A pair of fresh eyes can spot what's important for the consumer.

Get in touch

Charity clients

"What a pleasure to have worked with you and thank you for your good work. Having both been thrown in the deep end, you handled a complicated briefing with ease and fully grasped the message the client was wanting to put across. Your scripts worked very well and you made changes quickly, enabling the animators to make any changes they needed in time to hit their deadlines. You made my job so much easier. I would not hesitate to work with you again on any project - either Corporate or Broadcast - that I can include you in on."


Lynne Beardsall


bottom of page