Cover notes that get you copy jobs
What to put in a copywriting approach email / cover note looking for work
Product descriptions that'll fill the cart!
How to write product copy for websites
What can politicians teach us about persuasion?
Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.
The five steps to make your consumer say 'yes'
Walk your consumers to that coveted sale with these handy steps.
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
