The copywriter as professional fool
Copywriters challenge their clients in search of clearer, more powerful, more truthful messages.
Keeping readers reading
Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or
How to improve your writing so that it grabs the audience and keeps them reading
Editing is tough - but like most things in life, there's ways to make it easier. Here are some tips for better editing, from us to you.
