The Copywriting Blog

10 May 2018

Jeff Bezos, the world’s richest man, insists on unconventional six-page memos for all meetings. In this blog post, we provide you with essential tips for summarising the key issues in a way that is considered, stimulating and easy to read.

14 Mar 2017

A conference theme needs to be catchy, and it needs to work well in spoken conversation. To test this, just see if it can be used as noun: “Are you going to the Total Performance conference in March?” That’s punchy – it rolls off the tongue. “Are you going to the Makin...

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