Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post, we’ve revealed the five essentials that have helped us over the years.
“What’s the story?” That’s the first question a producer asks when you pitch a movie. Now brands are following suit. They want to tell tales too. Brand story books, story-led campaigns... strong narratives for brochures. So, how do we deliver a story experience?