The Copywriting Blog

24 Mar 2020

Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.

10 May 2017

One of the most striking ways you can alter the tone and meaning of what you write is by varying the use of Anglo-Saxon or Latinate vocabulary.

11 Apr 2017

As copywriters, persuasion is what we do and language is how we do it. As an agency, we've helped top brand agencies and companies influence audiences and regularly teach a Guardian Masterclass on how to write persuasive copy. We reviewed Robert Cialdini's Yes!...

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