Well, we recently worked with a large recruiter who wanted to craft the perfect 'first approach' email. That's the one they send out cold to people who don't know them. They were getting a 25% response rate. They wanted to do better.
If I had a biscuit for every time I removed an unnecessary ‘that’ from a sentence, I’d be the CEO of McVities. This is a writing tic affecting most people. But it’s the easiest thing in the world to correct. Keep your eyes peeled for the T-word.