The Copywriting Blog

25 Feb 2020

Walk your consumers to that coveted sale with these handy steps.

1 Oct 2019

Editing is tough - but like most things in life, there's ways to make it easier. Here are some tips for better editing, from us to you.

30 Aug 2019

Everyone makes mistakes. But it's the way you say sorry that decides if your brand sinks or swims. Learn how to say sorry in a way that might even win you additional trust, right here.

17 Jul 2019

Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.

24 Jan 2019

A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find out what the new edition reveals about what’s changed.